Who says Chinese items are not trusted? The Xiaomi Mi3, launched this year, has proved notions wrong across the world by selling 15,000 handsets within seconds on the e-commerce website Flipkart. And this was not the first time such a situation happened, but was a third one within just few days.
For unexplainable reasons, the sale was such a rage by crazy buyers that the online website crashed within few seconds of starting the sale. What happened is something which left the website company as well as many who could not buy in shock.
Indian smart phone market has gradually become a hotspot for global as well as domestic manufacturers in bringing high-tech and advanced Smartphones at affordable prices. And the business is big and huge.
This is in fact the third consecutive Mi3 sale by the Chinese company Xiaomi. There are many of the prospective buyers who could not register, since the registration was closed by the midnight of the crash date.
The crash of Flipkart’s website has raised so many questions by market analysts. What’s so great with the Mi3 model? How did so many buyers accumulate in just a short span of time? How did this Chinese major manage to find so much credibility within Indian e-commerce buyers? There are many more questions to be answered, which we would surely come to know within some time now.
So far, 20,000 sets of Mi3 phones, which are priced at just Rs. 13,999 have been sold only on Flipkart. And the e-commerce major had received a total of about 1,00,000 registrations for Xiaomi Mi3 between July 15 and July 21, 2014. That’s surely a good number to talk about a Chinese brand in a market being dominated by majors like Samsung, Nokia, Sony and Apple to name a few within high priced ranges.
This was not the first time when such a crash happened to Flipkart website. The website suffered serious problems on July 22, when Xiaomi Mi3 was launched for sales for the first time in Indian market. The second sale happened online on July 29, when Xiaomi was able to sell off its stock of Mi3 sets within seconds on the website.
What makes this smart phone so popular and in demand? The mid-segment device, very much in the range of Blackberry Z3 and Moto G features a 5.0 inch HD display and backed up by a snapdragon 2.3 GHz processor with 2 GB RAM. It is capable of running on an efficiently customized Android 4.4.2 KitKat OS.
With such an unexpected success, Xiaomi is now considered to be the ‘Apple of China’ and is aggressively planning to bring some more affordable Smartphones like Redmi 1S and Redmi Note, which are likely to come within a price range of Rs. 6,999 to 9,999, respectively, in just few days to follow.
The entire crash story is certainly great news for Xiaomi and a not-so-good one for an ecommerce leader like Flipkart, as the recent website crashes have left many users to vent out on social media about unpreparedness of Flipkart for the gold-rush created by Xiaomi’s Mi3.