How good the idea of “Idea!” partnering Google Play store?
Android users now have the option of purchasing apps from Google Pay store without using their credit cards or debit cards, if they are subscribers to Idea tele services. The payment would be handled by the billing process of Idea itself and users would only need to indicate so during the purchase process from Google Play store. This means Google has now made an option available for their payment process to include this Idea billing option. The charges of the purchase would be added on to the monthly bill of the subscriber subsequently.
Facts about Credit Card usage in India
India has very low credit card penetration all over the country. It is also a country with a mobile user base that is yet apprehensive of giving out credit card details over the air. Given these conditions, the idea from a telecom operator to associate with Google to handle the payment issues makes it a welcome idea. Idea! would be the first and only telecom operator in India as of now to provide such a payment bridge. Google too has been wise to realize the market base available for their apps in this country and the limitations which their existing payment options were placing.
While the pros make the idea a very positive one for the Indian consumer, there is one issue which needs to be borne in mind. Nothing comes from free and that holds true for such a nice idea from Idea!
When purchasing an app from Google play store using a credit card or debit card the user would have to only pay the cost of the app and no other additional charges. With the Idea! payment option however, users would have to pay an extra amount of 15 percent of the cost of the app. Does the Idea! now read as good? A question that needs to be debated and discussed.
Below table gives some interesting facts about paid apps in Google Play Store:
|S.No||List of Top Selling Paid App in Google Play Store||List of New Paid App in Google Play Store||List of Most Downloaded Paid App in Google Play Store|
|1||Poweramp Full Version – from Max MP||Neo Monsters – Developed by NTT Resonant Inc.||Minecraft – Developed by Mojang|
|2||Automatic Call Recorder Pro – from Appliqato||The Bad Man Tipster – Developed by Rabona Media UK||Poweramp Full Version – Developed by Max MP|
|3||Nova Launcher Prime – from Teslacoil Software||Package Disabler PRO – by Policedeveloper||Beautiful Widgets Pro – Developed by LevelUp Studio|
|4||Flight Tracker – from Flightradar24 AB||Word Swag – Developed by Origne Inc.||Camera ZOOM FX – Developed by androidslide|
Idea the one and only Telecom operator from India has taken such initiative steps, though Google appreciated such initiatives still mist revolves over the All New Idea’s IDEA whether it will be accepted by its customers. And one should not forget the stat that India one among those countries where Android Paid app users are significantly low.